News
February 29, 2024
Better Together – Today’s MLP and PPA Merger; One Worth Waiting For
by Forma Capital General Partner Mary Owen
Today, Major League Pickleball (MLP) and the Carvana PPA Tour (PPA) announced the finalization of a merger (again) and this go-round, it’s ready for prime time.
“This merger signals the next phase of growth for professional pickleball, and the combined resources and networks of the PPA Tour and MLP will support the sport at all levels,” said MLP CEO Bruce Popko. “Commercially, this unification positions us to be even better partners, as sponsors, broadcast partners, venue operators, equipment manufacturers, and others will benefit from the combined, expanded 2024 schedule of PPA and MLP events. While unified through a parent company, the PPA Tour and MLP will maintain their distinct brands, allowing sponsors and partners to invest in the brands that best align with their business goals, all the while showcasing a consistent, premier product for fans across both playing formats.”
This is a day millions of pickleball fans and players have been impatiently waiting for, myself included. As an investor in the MLP Los Angeles Mad drops, along with my partners at Forma Capital, we are thrilled to learn that these two professional entities have joined in order to move the fastest growing sport in America forward ...
October 9, 2023
(Sports Business Journal): Forma and substance: New VC firm leveraging athletes for early-stage investments.
In May, Major League Pickleball announced a slew of new team investors including Chicago Bulls All-Star guard Zach LaVine with the Miami Pickleball Club, the world’s top-rated chess player in Magnus Carlsen with AZ Drive and…
October 13, 2023
(LA Business First): VC firm leveraging athletes for early-stage
In May, Major League Pickleball announced a slew of new team investors including Chicago Bulls All-Star guard Zach LaVine with the Miami Pickleball Club, the world’s top-rated chess player in Magnus Carlsen with AZ Drive and…
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