
FORMA CAPITAL
Our Sectors
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Sports
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Consumer
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Influence
Who We Are
We back the founders, athletes, and cultural leaders building businesses with the power to define how people play, live, and connect. From emerging sports assets to iconic consumer brands, we focus on companies with the influence and scale to lead their categories.
Sports is more than entertainment — it’s a global growth engine at the intersection of culture, commerce, and community. Combined with consumer innovation and talent-driven influence, we believe this convergence creates the next generation of enduring companies.
Portfolio Highlights
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Major League Pickleball
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PATH Water
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LA Mad Drops
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Bravo Sierra
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Flaus
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Blox Snacks
Meet The Team
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Elia Infascelli
Managing Partner
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Mary Owen
Partner
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Bruce Popko
Partner
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Harrison Murray
Principal
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Josh Allen
Partner
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Josh Feine
Partner
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Nick Orzano
Partner