FORMA CAPITAL

Who We Are

We back the founders, athletes, and cultural leaders building businesses with the power to define how people play, live, and connect. From emerging sports assets to iconic consumer brands, we focus on companies with the influence and scale to lead their categories.

Sports is more than entertainment — it’s a global growth engine at the intersection of culture, commerce, and community. Combined with consumer innovation and talent-driven influence, we believe this convergence creates the next generation of enduring companies.